Energy Athlete Marketing Associate

Job ID
Marketing, PR & Communications


New Balance has a history of 100 years of enduring performance and is still running strong today. Part of what makes New Balance so unique is our commitment to making products that not only provide performance, but also superior fit and comfort. The same attention that is placed on our athletic shoes and apparel is also placed on our associates. New Balance thrives because of the passion and dedication of the people we hire. We rely on our associates to match our enthusiasm for the business and to help drive consumers to move further, faster and more frequently. We seek associates who are always on the move. Associates who push themselves forward and are motivated to move New Balance forward. Ask yourself: Are you ready to move the world?



As an Energy Marketing Associate, you will be responsible for managing creative marketing and external communications activations for the New Balance brand and its designated consumer groups. In this role you will participate in strategic planning to create and execute initiatives to support the annual game plan. You will manage agency/external resources to develop and execute sports marketing and public relations initiatives and represent the brand at consumer and media events. You will collaborate internally with cross-functional teams to initiate and identify newsworthy opportunities, develop seeding and influencer programs as well as leverage the brands athlete and sports marketing investments. You will manage the bi-annual Press Preview events and the New Balance Press Box as well as manage budgets/vendor relationships and provide status reports to relevant stakeholders.


  • Bachelor’s degree or equivalent in liberal arts, PR/marketing/communications, or related field.
  • Minimum of 3-5 years of experience working in the sports marketing/PR/communications field at an agency or brand environment is required.
  • Experience in consumer products required.
  • Experience with the 14-19 year old consumer and/or sponsored athletes/talent preferred.
  • Excellent written and verbal communication skills.
  • Proficient with social media.
  • Deadline-oriented and able to manage multiple projects simultaneously.
  • Must be energetic and comfortable working in a team environment.
  • Travel required – less than 15 percent.


Our Benefit Offerings:


We’re happy to provide traditional benefits, but to us, the greatest benefit of working at New Balance is taking advantage of additional programs that will enhance your life at work and at home as you grow with our business. Our benefits, at a glance, include:

  • 401k plan with employer match
  • Generous vacation package and paid holidays
  • Paid time off to volunteer in the community
  • Fitness Reimbursement Program
  • Discounted Health Club Memberships
  • Corporate Gift Matching
  • 40% associate discount

Your Career Development:


While the company looks to achieve strategic goals, each associate is encouraged to take ownership and mold their development process as they conquer their personal aspirations. To guide you in the process we offer traditional and nontraditional development opportunities, including mentor programs, to help you move your body or career, in which our executives participate as mentors. We also offer customized team sessions, on and off-site seminars and tuition reimbursement.


New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.

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