Senior Product Manager- Women's Lifestyle Apparel

Job ID
Product Marketing & Merchandising


New Balance has a history of 100 years of enduring performance and is still running strong today. Part of what makes New Balance so unique is our commitment to making products that not only provide performance, but also superior fit and comfort. The same attention that is placed on our athletic shoes and apparel is also placed on our associates. New Balance thrives because of the passion and dedication of the people we hire. We rely on our associates to match our enthusiasm for the business and to help drive consumers to move further, faster and more frequently. We seek associates who are always on the move. Associates who push themselves forward and are motivated to move New Balance forward. Ask yourself: Are you ready to move the world?


JOB MISSION: As a Senior Product Manager for Global Lifestyle Apparel, you will work in cross-functional teams to successfully develop, design, manage, merchandise, and drive a product line that meets business plans and long term visions.


  • Develop and execute a business plan, while taking into account manufacturing, cost, and market requirements.
  • Monitor and ensure that the budget is followed.
  • Work closely with customers, key accounts and with the global merchandising teams.
  • Conduct market and trend research to gain a full understanding of the needs of the target market in order build a superior product line. You will continually evaluate competitors’ businesses and the marketplace to capitalize on market opportunities.
  • Achieve sales revenue unit margins and brand share objectives for the category.
  • Communicate goals, expectations, and responsibilities surrounding the product to the appropriate teams and to management.
  • Deliver presentations to senior management and customers.
  • Travel to Asia with the Development team to review and approve products.



  • Reports directly to the GM-Global Lifestyle Apparel



  • Bachelor’s degree with 8+ years of experience in product management and/or the footwear industry.
  • Strong written and verbal communication skills and superior presentation skills a must.
  • Strong problem solving and decision making skills.
  • Ability to support and facilitate the team’s development.
  • Frequent domestic and international travel required
  • Passion for style and fashion
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